entrepreneurs
Helping
CLARITY.
turn chaos into
I help founders understand their numbers, build better systems, and make confident decisions that support both a thriving business and a fulfilling life.
Inside the advising process
Inside the
advising
process
Know your numbers.
Refine your systems.
Build the business that supports
the life you want to live.
Build a healthier relationship
with your business.
Build a healthier relationship
with your business.
“JJo didn’t just help me build a successful business—he helped me build a successful life.”
“You’re the reason why I’m here in this form.”
Services
Fractional CFO Partnership
01
Build financial confidence one month at a time.
Know your numbers. Lead with confidence.
Get the financial clarity, strategic guidance and trusted support you need to build a thriving business on your terms.
Move beyond financial uncertainty. Understand where you stand, see what's possible, and make decisions with confidence. Your finances become a tool for building the business—and life—you want.
✓ Clear Financial Reporting
✓ Cash Flow Forecasting
✓ Budgeting & Scenario Planning
✓ Strategic Decision Support
✓ Financial Systems Oversight
✓ A Trusted Thought Partner
For founders ready to stop navigating their finances alone—and start leading with clarity, confidence, and intention.
“J. Jo brings the perfect balance of entrepreneurial experience, technical proficiency and emotional intelligence to the table. Sometimes, I needed systems and tools. Other days, I needed a thought partner to help me see things clearly, and he expertly adapts to meet me where I’m at.”
02
Built
For You Systems
Install the systems that help your business run with clarity.
Install the systems that help your business run with clarity.
Together we'll design and install the financial systems that make running your business simpler—from how money flows through your accounts to how you pay yourself, review your numbers, and make important decisions.
Every system is tailored to the way you work, so your finances support your business instead of slowing it down.
✓ Cash Flow System
✓ Owner Pay
✓ Pricing & Offer Structure
✓ Clean Books
✓ Taxes & Reserves
✓ Monthly Financial Rhythm
Designed for founders who are ready to stop patching things together and start operating with confidence.
“We are musicians. We need support with the business stuff. And you’ve shown right up for us, tracking us, keeping us on task and setting us up with our systems. We’re so grateful.”
03
1:1 Founder Support
Your business partner without giving up equity.
Your business partner without giving up equity.
Growth gets messy. Hiring, pricing, partnerships, systems, cash flow, team dynamics, tough conversations—sometimes you just need someone who's been there to help you think it through.
✓ Seeing the root problem
✓ Organizing tangled ideas
✓ Financial guidance
✓ Asking the right questions
✓ Creating confidence
✓ Help with follow-through
Perfect for founders who want an experienced partner in their corner as they build.
“My advising sessions with Jordon had a catalytic impact on the direction I took my business - his questions, frameworks, and blend of a coaching and mentorship approach helped me to crystallize my strategy, and get clear on the highest-impact next steps.”
Stay Connected
Founder
Clarity Call
A free hour-long conversation about where you are, where you're stuck and what your next steps could be.
What to expect:
A focused conversation about your business
Clarity on what’s working, what’s not and what to do next
A great way to meet, connect with no strings attached
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JJo notes
Thoughtful reflections / case studies on business, money, and entrepreneurship.
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Testimonials
& Case Studies
“As a solopreneur 10 years in, I’ve struggled to find the right-fit business coach. Jordon is a real one — 12 years of experience building up and running businesses and teams. He’s done almost everything.
But plenty of people have experience. What really sets Jordon apart is his soulfulness, artistry, and ear (he’s a musician). Our sessions would be valuable just with his insightful perspectives alone. But on top of that, he hears what I’m saying *and* not saying and has orchestrated some huge ah-has with me.
He also remembers and crystallizes what I’ve expressed in past sessions to a stunning degree. Triple Virgo as his Big Three — if you know, you know. Hire him before he racks up a waitlist.”
“Greatly appreciate Jordon’s approach and support in helping me get my business and finances to the next level.
As an entrepreneur in a highly competitive industry, I reached a point where I was struggling to figure out my next steps.
Working with Jordon quickly helped me break through those blocks by providing me with resources and accountability that allowed me to get a clearer vision on my business and goals.
Having him as a resource in times of need for my business is invaluable and I recommend anyone who is struggling to make their business work for them to reach out for a consultation.”
Frequently
Asked
Questions
-
If you're ready to be more intentional about how you run your business, you're probably ready.
Some founders come to build strong financial foundations. Others come to navigate growth with greater confidence. What they share is a desire to build a business they understand, trust and enjoy leading.
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Over the past decade, I've built and advised founder-led businesses from the inside out.
I've co-founded three service businesses, exited two of them, served more than 40,000 customers, hired and managed 150+ team members, generated over $5 million in revenue without outside funding, built America's top-rated sightseeing tour company in 2023, and ultimately designed systems that allowed me to step away from the day-to-day.
Along the way, I've worked alongside dozens of founders, helping them strengthen their finances, build better systems, and navigate the decisions that shape their businesses.
Today, I bring that experience into every client relationship—not to hand you a blueprint, but to help you think more clearly, build with intention, and grow into the kind of founder your business needs.
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That's what the Founder Clarity Call is for. We'll talk about your business, where you're feeling stuck, and whether the Gym, Systems, or 1:1 Support is the best fit—or if now isn't the right time.
-
Great. Many of the founders I work with are already running healthy, growing businesses.
They're simply reaching a stage where better decisions matter more.
Maybe revenue is growing, but they're not seeing it reflected in their own paycheck. Maybe the business is becoming more successful, but also more stressful. Maybe money is coming in, but they don't fully trust the numbers they're looking at. Or they're facing bigger decisions—whether to hire, expand, take on a partner, or even sell—and want the confidence that comes from understanding the financial side of the business.
My work isn't about fixing broken businesses. It's about helping good businesses become healthier, easier to run, and better equipped for the opportunities and challenges that come with growth. Through stronger financial systems, greater clarity, and practical guidance, you'll make decisions with confidence instead of crossing your fingers.
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No. Money is often where we begin because it brings clarity to everything else. Our conversations often include operations, priorities, leadership, decision-making, and building a business that supports your life.
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That's perfectly okay.
My goal isn't to turn you into an accountant. It's to help you understand your business well enough to make confident decisions.
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We'll get to know each other. You'll share where you are, what you're building, and what's feeling most important right now. By the end, you'll have more clarity, and a sense of whether working together feels like the right next step.
-
Probably.
I've worked with founders across creative businesses, service businesses, agencies, wellness practices, nonprofits, contractors, and more. The industries change, but the underlying challenges are remarkably similar.
Still have questions?
Happy to discuss.
Book your first session free
or email me at:
jjo@jjoadvising.com
Who’s JJo?
Jordon Jo here 👋🏼
For 10 years, I was fortunate enough to build businesses I genuinely care about.
Today, I get the opportunity to support others like you as you do the same.
I'd be honored to support you in your journey.
-JJo
Experience
In my career, I have:
Co-founded 3 companies, and exited 2 which are still growing today: The Haunt Ghost Tours & Kabloom Events
Served over 40,000 guests, and won TourReview’s 2023 top-reviewed mid-sized tour company in America
Generated $5M+ in revenue with zero funding
Hired and supported 50+ employees, 70+ independent contractors, and over a dozen agencies
Acted as co-CEO, CFO, strategist, manager, product developer and promoter of psychological safety in our teams
Mission
It’s my belief that small businesses, like families, are integral pieces to the fabric and foundation of our global community. To see entrepreneurs succeed is often to witness ancestral transformation & generational wealth building.
My mission in JJo Advising is to support founders doing meaningful, impactful work and strengthen their role as pillars in their communities, by offering a holistic approach to business advisory and financial systems.
About JJo
I’m an artist who comes from parents who are artists, who’ve lived check-to-check throughout my life. Unlike many business advisors, financial consultants and coaches, I’ve learned to build business through a lens that recognizes structural inequality and prioritizes authenticity, purpose and a holistic approach.
My background is in business, music, physics, education, coaching and community-building. Together, these experiences shape an advising practice that's both rigorous and deeply human.
I experience neurodivergence, which has led me to build systems that reduce overwhelm, increase clarity and work with how people actually think—not how they're "supposed" to.
Outside of work, you'll usually find me making music, playing basketball, spending time with friends and family or out in nature, here in Oakland. I'm also passionate about men's work that helps reconnect men with their hearts. You can listen to my latest single—my debut album is on the way.